{"id":2888,"date":"2022-06-27T11:35:07","date_gmt":"2022-06-27T04:35:07","guid":{"rendered":"https:\/\/lis.fikom.unpad.ac.id\/?post_type=skripsi&p=2888"},"modified":"2022-06-27T11:35:08","modified_gmt":"2022-06-27T04:35:08","slug":"strategi-promosi-perpustakaan-kementerian-sekretariat-negara","status":"publish","type":"skripsi","link":"https:\/\/lis.fikom.unpad.ac.id\/en\/skripsi\/strategi-promosi-perpustakaan-kementerian-sekretariat-negara\/","title":{"rendered":"Strategi promosi Perpustakaan Kementerian Sekretariat Negara"},"content":{"rendered":"\n

Tujuan dari penelitian ini ialah untuk mengetahui strategi promosi yang dilakukan oleh Perpustakaan Kementerian Sekretariat Negara. Dalam memenuhi tujuan tersebut, maka digunakan metode penelitian kualitatif dengan pendekatan studi kasus. Informan yang digunakan ialah Kepala Bagian Perpustakaan Kemensetneg, Kepala Sub-Bagian Layanan Koleksi dan Administrasi Perpustakaan, Pustakawan Madya Perpustakaan Kemensetneg, actual user dan potential user, serta Kepala Sub-bagian Humas Perpustakaan Nasional RI. Data diperoleh melalui wawancara, observasi dan dokumentasi. Hasil dari penelitian ialah Perpustakaan Kemensetneg dalam menjalankan strategi promosi memiliki beberapa tahapan antara lain; analisis lingkungan dengan menilai tren serta diskusi bersama, berbagai tahapan perumusan strategi yaitu adanya misi sebagai landasan untuk mencapai tujuan, perencanaan strategi, serta kurangnya kebijakan yang mengatur strategi promosi perpustakaan. Adapun tahapan selanjutnya ialah implementasi strategi yang terdiri dari pembentukan program promosi melalui event dan media, anggaran, dan SOP. Tahapan terakhir adalah evaluasi strategi yang dilakukan dengan menyebar angket yang kemudian dilakukan evaluasi bersama tim perpustakaan.<\/p>\n","protected":false},"template":"","tahun-skripsi":[31],"class_list":["post-2888","skripsi","type-skripsi","status-publish","hentry","tahun-skripsi-31"],"yoast_head":"\nStrategi promosi Perpustakaan Kementerian Sekretariat Negara - Program Studi Perpustakaan dan Sains Informasi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/strategi-promosi-perpustakaan-kementerian-sekretariat-negara\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategi promosi Perpustakaan Kementerian Sekretariat Negara - Program Studi Perpustakaan dan Sains Informasi\" \/>\n<meta property=\"og:description\" content=\"Tujuan dari penelitian ini ialah untuk mengetahui strategi promosi yang dilakukan oleh\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/strategi-promosi-perpustakaan-kementerian-sekretariat-negara\/\" \/>\n<meta property=\"og:site_name\" content=\"Program Studi Perpustakaan dan Sains Informasi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unpad\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T04:35:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unpad\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/strategi-promosi-perpustakaan-kementerian-sekretariat-negara\/\",\"url\":\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/strategi-promosi-perpustakaan-kementerian-sekretariat-negara\/\",\"name\":\"Strategi promosi Perpustakaan Kementerian Sekretariat Negara - 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