{"id":2959,"date":"2022-06-27T12:22:48","date_gmt":"2022-06-27T05:22:48","guid":{"rendered":"https:\/\/lis.fikom.unpad.ac.id\/?post_type=skripsi&#038;p=2959"},"modified":"2022-06-27T12:22:49","modified_gmt":"2022-06-27T05:22:49","slug":"pengaruh-brand-awareness-tentang-produk-bandung-makuta-cake-terhadap-keputusan-membeli","status":"publish","type":"skripsi","link":"https:\/\/lis.fikom.unpad.ac.id\/en\/skripsi\/pengaruh-brand-awareness-tentang-produk-bandung-makuta-cake-terhadap-keputusan-membeli\/","title":{"rendered":"Pengaruh brand awareness tentang produk Bandung Makuta Cake terhadap keputusan membeli"},"content":{"rendered":"\n<p>Penelitian ini bertujuan untuk mengetahui adakah pengaruh \u201cbrand awareness\u201d tentang produk \u201cBandung Makuta Cake\u201d terhadap keputusan membeli. Penelitian ini membuktikan apakah ada pengaruh yang signifikan dari \u201crecall\u201d, \u201crecognitions\u201d, \u201cpurchase\u201d, dan \u201cconsumption\u201d terhadap keputusan membeli produk \u201cBandung Makuta Cake\u201d di kalangan mahasiswa. Metode yang digunakan menggunakan metode deskriptif dengan pendekatan kuantitatif. Sampel dalam penelitian ini adalah mahasiswa Ilmu Informasi dan Perpustakaan Fikom Unpad Angkatan 2016 \u2013 2018 yang berjumlah 74 orang. Teori yang digunakan dalam penelitian ini adalah teori indikator \u201cBrand Awareness\u201d. Teknik analisis regresi linear sederhana dengan rumus persamaan \ud835\udc4c\u2019 = \ud835\udc4e + \ud835\udc4f\ud835\udc4b . Hasil penelitian menunjukkan bahwa \u201cbrand awareness\u201d yang meliputi aspek<br>\u201crecall\u201d, \u201crecognitions\u201d, \u201cpurchase\u201d, dan \u201cconsumption\u201d tentang produk \u201cBandung Makuta Cake\u201d terhadap keputusan membeli dikalangan mahasiswa ternyata berpengaruh signifikan karena thitung (8,621) &gt; ttabel (1,993) artinya H0 ditolak. Kesimpulan dari penelitian ini menunjukkan bahwa ada pengaruh \u201cbrand awareness\u201d produk \u201cBandung Makuta Cake\u201d terhadap keputusan membeli di kalangan mahasiswa. <em>This study aims to determine whether there is an influence of &#8220;brand awareness&#8221; about<br>&#8220;Bandung Makuta Cake&#8221; products on buying decisions. This research proves whether there is a significant influence of &#8220;recall&#8221;, &#8220;recognitions&#8221;, &#8220;purchase&#8221;, and &#8220;consumption&#8221; on the decision to buy &#8220;Bandung makuta Cake&#8221; products among students. The method used uses a survey method with a quantitative approach. The sample in this study were students of 2016 &#8211; 2018 Fikom Unpad Information and Science Faculty, totaling 74 people. The theory used in this study is the indicator theory of &#8220;Brand Awareness&#8221;. Simple linear regression analysis technique with the formula Y = = a + bX. The results of the study show that &#8220;brand awareness&#8221; which includes aspects of &#8220;recall&#8221;, &#8220;recognitions&#8221;, &#8220;purchase&#8221;, and &#8220;consumption&#8221; about &#8220;Bandung Makuta Cake&#8221; products to buy decisions among students turned out to be significant because. thitung (8,621)&gt; t table (1,993) means that H0 is rejected. The conclusion of this study shows that there is an influence of &#8220;brand awareness&#8221; on the product &#8220;Bandung Makuta Cake&#8221; on buying decisions among students.<\/em><\/p>\n","protected":false},"template":"","tahun-skripsi":[31],"class_list":["post-2959","skripsi","type-skripsi","status-publish","hentry","tahun-skripsi-31"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pengaruh brand awareness tentang produk Bandung Makuta Cake terhadap keputusan membeli - Program Studi Perpustakaan dan Sains Informasi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/pengaruh-brand-awareness-tentang-produk-bandung-makuta-cake-terhadap-keputusan-membeli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengaruh brand awareness tentang produk Bandung Makuta Cake terhadap keputusan membeli - Program Studi Perpustakaan dan Sains Informasi\" \/>\n<meta property=\"og:description\" content=\"Penelitian ini bertujuan untuk mengetahui adakah pengaruh \u201cbrand awareness\u201d tentang produk \u201cBandung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/pengaruh-brand-awareness-tentang-produk-bandung-makuta-cake-terhadap-keputusan-membeli\/\" \/>\n<meta property=\"og:site_name\" content=\"Program Studi Perpustakaan dan Sains Informasi\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unpad\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T05:22:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@unpad\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/pengaruh-brand-awareness-tentang-produk-bandung-makuta-cake-terhadap-keputusan-membeli\/\",\"url\":\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/pengaruh-brand-awareness-tentang-produk-bandung-makuta-cake-terhadap-keputusan-membeli\/\",\"name\":\"Pengaruh brand awareness tentang produk Bandung Makuta Cake terhadap keputusan membeli - 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