{"id":3174,"date":"2022-06-28T12:01:38","date_gmt":"2022-06-28T05:01:38","guid":{"rendered":"https:\/\/lis.fikom.unpad.ac.id\/?post_type=skripsi&#038;p=3174"},"modified":"2022-06-28T12:01:39","modified_gmt":"2022-06-28T05:01:39","slug":"promosi-berbasis-emotional-branding-pada-library-caf-di-nimna-book-caf-studi-eksploratif-pada-library-caf-nimna-book-caf-kota-bandung-jawa-barat","status":"publish","type":"skripsi","link":"https:\/\/lis.fikom.unpad.ac.id\/en\/skripsi\/promosi-berbasis-emotional-branding-pada-library-caf-di-nimna-book-caf-studi-eksploratif-pada-library-caf-nimna-book-caf-kota-bandung-jawa-barat\/","title":{"rendered":"Promosi berbasis <em>emotional branding <\/em>pada Library Caf di Nimna Book Caf (Studi eksploratif pada Library Caf Nimna Book Caf, kota Bandung, Jawa Barat)"},"content":{"rendered":"\n<p>Promosi perpustakaan perlu dapat berbasis emosi. Hal ini ditandai munculnya konsep <em>library cafe<\/em> atau bookshoop di Indonesia. Konsep perpustakaan perlu dikemas kreatif dan inovatif untuk menghilangkan citra kaku perpustakaan yang nantinya meningkatkan pengetahuan masyarakat mengenai perpustakaan. Tujuan penelitian adalah untuk mengetahui penerapan <em>branding<\/em> berdasarkan konsep hubungan pada <em>platform<\/em> media sosial <em>Instagram <\/em>di Nimna Book Caf&amp;eacute, untuk mengetahui strategi <em>emotional branding<\/em> berdasarkan konsep pancaindra di Nimna Book Caf&amp;eacute, untuk mengetahui cara menunjukkan eksistensi sebagai Library Caf&amp;eacute, dan tren baru milenial berdasarkan konsep imajinasi di Nimna Book Caf&amp;eacute. Penentuan sampel berdasarkan purposive sampling. Hasil temuan mengungkapkan bahwa Nimna Book Caf&amp;eacute memiliki <em>branding<\/em> berdasarkan konsep hubungan pada <em>platform<\/em> media sosial <em>Instagram.<\/em> Nimna Book Caf&amp;eacute memiliki <em>branding<\/em> berupa <em>tagline<\/em> &#8220;Comunal Caf&amp;eacute; Place and Piadineria&#8221; yang senantiasa melekat dan menjadi identitas Nimna Book Caf&amp;eacute hingga saat ini. Nimna Book Caf&amp;eacute mengusung strategi pengalaman emosional yang didapatkan melalui pengalaman pancaindra (visual, raba, aroma, bunyi dan rasa) yang pada dasarnya harus memenuhi kategori untuk penyegaran badan (tersedianya konsumsi), penyegaran pikiran (tersedianya sumber informasi) dan penyegaran jiwa (tersedianya hiburan). Nimna Books caf&amp;eacute menunjukkan eksistensi sebagai Library Caf&amp;eacute pada tren baru milenial berdasarkan konsep imajinasi. Nimna Book Caf&amp;eacute memiliki event, kerja sama penulis, dan senantiasa menganalisis kebutuhan pemustakanya.<\/p>\n","protected":false},"template":"","tahun-skripsi":[33],"class_list":["post-3174","skripsi","type-skripsi","status-publish","hentry","tahun-skripsi-33"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promosi berbasis emotional branding pada Library Caf di Nimna Book Caf (Studi eksploratif pada Library Caf Nimna Book Caf, kota Bandung, Jawa Barat) - Program Studi Perpustakaan dan Sains Informasi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/promosi-berbasis-emotional-branding-pada-library-caf-di-nimna-book-caf-studi-eksploratif-pada-library-caf-nimna-book-caf-kota-bandung-jawa-barat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promosi berbasis emotional branding pada Library Caf di Nimna Book Caf (Studi eksploratif pada Library Caf Nimna Book Caf, kota Bandung, Jawa Barat) - Program Studi Perpustakaan dan Sains Informasi\" \/>\n<meta property=\"og:description\" content=\"Promosi perpustakaan perlu dapat berbasis emosi. 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