{"id":3792,"date":"2022-07-01T09:43:24","date_gmt":"2022-07-01T02:43:24","guid":{"rendered":"https:\/\/lis.fikom.unpad.ac.id\/?post_type=skripsi&#038;p=3792"},"modified":"2022-07-01T09:43:24","modified_gmt":"2022-07-01T02:43:24","slug":"hubungan-motivasi-belanja-online-fashion-dengan-akses-informasi-instagram","status":"publish","type":"skripsi","link":"https:\/\/lis.fikom.unpad.ac.id\/en\/skripsi\/hubungan-motivasi-belanja-online-fashion-dengan-akses-informasi-instagram\/","title":{"rendered":"Hubungan motivasi belanja online fashion dengan akses informasi Instagram"},"content":{"rendered":"\n<p>Untuk mengetahui hubungan motivasi belanja online fashion yang terdiri dua variabel yaitu (1) motivasi belanja hedonis dan (2) motivasi belanja utilitarian dengan akses informasi instagram mahasiswa Fakultas Ilmu Komunikasi Universitas Padjadjaran. Metode penelitian yang digunakan yaitu korelasional dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah mahasiswa Fakultas Ilmu Komunikasi Universitas Padjadjaran angkatan 2014 dan 2015 yang pernah mengakses <em>online shop fashion<\/em> di instagram. <em>Sampling<\/em> yang digunakan adalah sampel <em>accidental <\/em>berjumlah 92 orang. Analisis yang digunakan yaitu korelasi <em>Pearson Product Moment. <\/em>Hasil penelitian menunjukkan keeratan hubungan yang tinggi. Hasil uji signifikasi dengan &amp;#945; = 0,10 dan dk sebesar 1,291, diperoleh hubungan motivasi belanja hedonis dengan akses informasi instagram diperoleh nilai terhitung sebesar 11,60 maka dapat terlihat bahwa thitung (11,60) > ttabel (1,291), dan hubungan motivasi belanja utilitarian dengan akses informasi instagram diperoleh nilai terhitung sebesar 10,39 maka dapat terlihat bahwa terhitung (10,39) > tabel (1,291), sehingga H0 ditolak dan H1 diterima. Dengan demikian dapat disimpulkan bahwa terdapat hubungan antara motivasi belanja <em>online fashion<\/em> dengan akses informasi instagram.<\/p>\n","protected":false},"template":"","tahun-skripsi":[29],"class_list":["post-3792","skripsi","type-skripsi","status-publish","hentry","tahun-skripsi-29"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hubungan motivasi belanja online fashion dengan akses informasi Instagram - Program Studi Perpustakaan dan Sains Informasi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lis.fikom.unpad.ac.id\/skripsi\/hubungan-motivasi-belanja-online-fashion-dengan-akses-informasi-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hubungan motivasi belanja online fashion dengan akses informasi Instagram - 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