A student from the Library and Information Science (LIS) Study Program at the Faculty of Communication Sciences, Universitas Padjadjaran, Audina Jelang Ramadhan, has completed a scientific article examining modern museum service development strategies. In the article, written in 2025, Audina, along with her supervising lecturers, Wina Erwina and Asep Saeful Rohman, analyzes the application of the smart museum concept at the Gedung Sate Museum in Bandung.
This research was motivated by the desire to change the public stigma that often views museums as ancient and boring places. Through the application of the smart museum concept, it is hoped that museums can transform into engaging and relevant facilities for education, recreation, and information, while also enhancing literacy culture and visitor interest.
Along with technological advancements, museums worldwide are being driven to transform. The smart museum concept has emerged as a solution to provide a more engaging and interactive visual experience for visitors. To understand its application in Bandung, this study used a qualitative method, with data collection through direct observation, interviews, and documentation studies at the Gedung Sate Museum.
The research findings show that the application of the smart museum concept at the Gedung Sate Museum has great potential to attract visitor interest and enthusiasm. The use of interactive visual elements has been proven to increase visitors’ emotional engagement, thereby fostering a stronger sense of connection with the exhibits and content presented. This provides a more in-depth and hands-on learning experience.
Specifically, the physical aspects of the museum have been enriched with various advanced technological features, including augmented reality (AR), interactive floors, interactive glass, virtual reality (VR), an audiovisual room, interactive photo frames, and an architarium. In addition to technology, the Gedung Sate Museum also aligns with smart museum principles by providing multidisciplinary support services such as certified educators, a food court, a cafe, and a merchandise shop.
This study concludes that the Gedung Sate Museum has demonstrated the effective integration of technology as a service development strategy. The implementation of these smart museum components has not only succeeded in creating an immersive and safe experience for visitors but can also serve as a model for other museums in Indonesia to adapt and thrive in the digital era.
The full article is available at: http://media.unpad.ac.id/files/publikasi/2025/rpm_20250209074047_9234.pdf
Author: Ridha Amalia, Nadziva Shaqeena, and Ariel Mohammad Alief Yusuf
